Wednesday TV Is Best Night For ROI

Looking at a number of factors -- TV advertising pricing, consumer attention and quality of programming -- C3 Metrics, a media attribution analytics company, says the middle of the work week is the best night for the highest return on a TV advertising investment.  

On Wednesdays, advertisers got back 1.541 in revenue for every TV dollar they spent. Thursday came in at a close second with 1.51. Sundays are where advertisers get the least amount back, at 0.64 in revenue for every TV dollar spent.

In terms of consumer attention, there is less in the middle of the week, when viewers have more activities, with work and school demands. But as the week progresses, TV viewers look for more leisure time.  

Thursday is also high on the list. That’s when people began planning entertainment activities and consider media suggestions, including online content. Thursday is also a big night for movie-studio ads.