As to how advertisers view The Bachelor franchise, Jeff Greenfield, COO C3 Metrics, a firm that measures ad impact for marketers, explains that these shows are incredibly meaningful for advertisers in two ways.
First, he explains, the shows have a huge reach for the upper end millennial 18-34 year-old demographic, a hard-to-accumulate segment of the population.
“This demo is in their phase of early home purchase, early SUV purchase and early stages of forming purchase decisions for adulthood, thus forming brand loyalty.”
Second, he says, Bachelor Nation has a huge digital social media following, both for the show itself, as well as for the cast.
“This allows advertisers a unique opportunity to present a digital ad presence along with the TV ads that run on the program.”