Political TV Ad Spending Heats Up, With Double-Digit Gains Over 2014 Paced By Florida, Arizona And Nevada 

Of course, connecting with voters is not the same process as it was in decades past, when a blitz of TV ads was all that mattered. 

Today, sophisticated (some might even say manipulative) social media strategies and other digitally enhanced targeting efforts must complement TV buys. 

As a recent report from C3 Metrics put it, “TV advertising is just 1/4 of the answer for the mid-terms. In this multi-channel world, it’s the combination of factors that affect outcomes.”